Wednesday, May 25, 2005
From Across the Fruited Plain...and the Rockies
The LA Times has an article today on the opening of an expanded Dreyer's Ice Cream plant (the largest in the nation) in Bakersfield, CA, which we thought was Media Note-worthy (hey, that's witty!) because out east, Dreyer's is known as Edy's, and, as you should all know, there's an Edy's plant in Fort Wayne.
Dreyer's sold more than 152 million gallons of ice cream last year under the Dreyer's, Edy's, Haagen-Dazs, Nestle, Starbucks and Skinny Cow brands. The company is majority controlled by Swiss food giant Nestle, which is slated to begin buying the rest of the outstanding shares in December.Will any of this have an impact on the Fort Wayne plant? We leave it to an enterprising reporter to find out!
Dreyer's holds a narrow lead over Unilever, which has 22% of the market and sells the Breyers and Ben & Jerry's labels. Dreyer's Bakersfield plant is expected to increase California's annual ice cream output more than 50% to more than 200 million gallons. Dreyer's has six other ice cream plants nationwide, including smaller California operations in Tulare and City of Commerce.
"We anticipate that we are going to need the capacity," said [Dreyer's Chief Executive T. Gary] Rogers, adding that he believes Dreyer's expansion will take market share from other companies.